SARD

A Global AI-Native
Storytelling Studio

SARD cover portrait

Operating at the intersection of culture, technology, and contemporary visual storytelling — from Muscat to the world.

Muscat, Sultanate of Oman Est. 2023 Scroll ↓

01 — Latest Release · Film

Portugal National Team.

New — 2026 ▶  Watch with sound

02 — Latest Work

Stills, unrolled.

Scroll to drive it

Studio reels — original artistic work by SARD. They play silently; tap any for sound.

HamoodReel
MexicoReel
Wake UpReel

03 — About SARD

Concept, not tools.

SARD was founded in 2023 by Mujahid Jamal in Muscat, Sultanate of Oman. Widely recognized as the largest AI-native creative agency in the Middle East, the studio was built to challenge the limitations of traditional production models while preserving authorship, intent, and creative rigor.

While rooted in the Arab world, SARD operates internationally — collaborating with clients, agencies, and institutions across the Middle East, Europe, the United States, and Asia, moving fluidly between cultures, aesthetics, and markets.

AI is a guided production layer, not an automated generator. Visuals develop through iterative refinement across dozens of variations, with strong emphasis on ethics, consent, and authorship.

58+Clients
GlobalClient base
2023AI-native from day one

04 — Selected Work

Brands we've told stories for.

05 — Film & Motion

Moving image.

Emirates NBDCommercial
Luma ProteinCommercial
AutoTrader — IAd Film
AutoTrader — IIAd Film

06 — Get in Touch

Let's create together.

We’d love to hear from you — whether it’s a collaboration, a custom piece, or just to say hello.

Contact us →

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